{"id":2976,"date":"2020-08-10T00:04:32","date_gmt":"2020-08-10T00:04:32","guid":{"rendered":"https:\/\/provisioservices.com\/staging\/6461\/?p=2976"},"modified":"2023-10-16T15:16:59","modified_gmt":"2023-10-16T15:16:59","slug":"the-nigerian-telecommunications-industry-1-year-to-the-score-the-transformation-of-airtel","status":"publish","type":"post","link":"https:\/\/provisioservices.com\/staging\/6461\/the-nigerian-telecommunications-industry-1-year-to-the-score-the-transformation-of-airtel\/","title":{"rendered":"The Transformation of Airtel Nigeria &#8211; Visualizing The Different Changes in Ownership"},"content":{"rendered":"<table style=\"height: 54px; width: 98.3113%; border-collapse: collapse;\">\n<tbody>\n<tr style=\"height: 87px;\">\n<td style=\"width: 100%; background-color: #02030f; height: 54px; text-align: left;\"><span style=\"color: #ffffff;\"><span style=\"font-family: Arial Nova Light;\">Why We L\ud83d\udc40ked Into This \u00bb<\/span>\ud83c\udfa8<\/span><\/p>\n<table style=\"width: 100%; border-collapse: collapse; background-color: #ffffff;\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\"><span style=\"font-family: arial, helvetica, sans-serif;\">It is almost 20 years since telecommunications licences were given to GSM (Mobile) operators in Nigeria. We designed a timeline to summarize the journey of the telcos. Airtel has gone through different changes as a brand. These visuals chart the changes the company had gone through.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h4>Econet Wireless<\/h4>\n<ul>\n<li>In December 2000, Econet Wireless Nigeria Ltd\u00a0 (&#8216;Econet&#8217;) was among the initial 5 applicants that bid for the auctioning licencing exercise held in January 2001. This was a company from Zimbabwe that was listed on the Zimbabwean Stock Exchange at this time.<\/li>\n<li>Econet started its GSM operations on the 7th of August, 2001.<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/M-hsf0PG4dE\" width=\"560\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h4>Transition Dates of Airtel<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2990\" src=\"https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover-1-1024x576.jpg\" alt=\"Image showing the takeover of Airtel by dates\" width=\"1024\" height=\"576\" srcset=\"https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover-1-1024x576.jpg 1024w, https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover-1-300x169.jpg 300w, https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover-1-768x432.jpg 768w, https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li>The change in ownership of Econet Wireless Nigeria Limited became a subject of litigation.<\/li>\n<li>Each previous owner spent an average of 2 years.<\/li>\n<li>Vodacom had the shortest time-span of a 2-month ownership after terminating an agreement with Vee Networks Limited (previously known as Econet Wireless Nigeria Limited).<\/li>\n<li>In 2006, Zain acquired 65.702% of V-Mobile in Nigeria. However, MTC (as it (Zain) was then known) rebranded the network to Celtel.<\/li>\n<li>Celtel was further rebranded to Zain in August 2008 (In the Middle East, Iraqna and MTC-Atheer merged in 2007 which led to a Group new identity called Zain).<\/li>\n<li>Bharti Airtel entered into an agreement in 2010 to acquire Zain&#8217;s interests in Africa. The latter sold its operations in 15 African countries to the former.<\/li>\n<li>Airtel has been the longest owner of the network in Nigeria. This year (2020) makes it a ten-year stay of ownership in Nigeria.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>The Taglines of Airtel<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2991\" src=\"https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Name-Changes-PICTURE-709x1024.png\" alt=\"Image showing the taglines of the previous owners of Airtel\" width=\"709\" height=\"1024\" srcset=\"https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Name-Changes-PICTURE-709x1024.png 709w, https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Name-Changes-PICTURE-208x300.png 208w, https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Name-Changes-PICTURE.png 720w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/p>\n<ul>\n<li>&#8216;Life&#8217; or &#8216;about you&#8217; is a dominant feature of the previous owners of Airtel Nigeria.<\/li>\n<li>This indicates that the previous owners had an element of personal touch to their consumers.<\/li>\n<li>Econet and Zain talked about the consumers&#8217; world.<\/li>\n<li>Vodacom and Celtel talked about the consumers&#8217; lives.<\/li>\n<li>V-Mobile was all about the consumer.<\/li>\n<li>Airtel&#8217;s present tagline is the first tagline that uses an object (smartphone) to describe it.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Seeing Through Red<\/h4>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-2985\" src=\"https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover2-1024x293.png\" alt=\"\" width=\"1024\" height=\"293\" srcset=\"https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover2-1024x293.png 1024w, https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover2-300x86.png 300w, https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover2-768x220.png 768w, https:\/\/provisioservices.com\/staging\/6461\/wp-content\/uploads\/2020\/08\/Airtel-Takeover2.png 1270w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li>As at the time Vodacom took over in 2004, they had the blue, green and white color combinations. Today, Vodacom uses Red and White.<\/li>\n<li>Zain was the only previous owner that had a completely different color from the previous tradition of either blue or red.<\/li>\n<li>Red is the most featured element in previous owners of Airtel Nigeria. 3 out of the previous 5 owners used this color option on their brands. Today, Airtel is also branded with the red color.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Why We L\ud83d\udc40ked Into This \u00bb\ud83c\udfa8 It is almost 20 years since telecommunications licences were given to GSM (Mobile) operators in Nigeria. We designed a timeline to summarize the journey&hellip;<\/p>\n","protected":false},"author":4,"featured_media":30731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","content-type":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[14],"tags":[44,57,62,58,60,59,61],"class_list":["post-2976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-airtel","tag-bharti-airtel","tag-econet-wireless-nigeria","tag-v-mobile","tag-vee-networks-celtel","tag-vmobile","tag-zain"],"_links":{"self":[{"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/posts\/2976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/comments?post=2976"}],"version-history":[{"count":5,"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/posts\/2976\/revisions"}],"predecessor-version":[{"id":30732,"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/posts\/2976\/revisions\/30732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/media\/30731"}],"wp:attachment":[{"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/media?parent=2976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/categories?post=2976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/provisioservices.com\/staging\/6461\/wp-json\/wp\/v2\/tags?post=2976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}